Visibility Isn’t Vanity. It’s Strategy. If Your Voice is Missing, Start Here.

Because the Best Leaders Don’t Wait to Be Discovered.

Several of you have told me the same thing lately.

You want to build your personal brand. You know you need to show up more visibly in your industry. But you don’t know what to say. You don’t want to waste time. And honestly, you’re not sure anyone would care.

Here’s what I tell every Director or VP who asks where to begin:

You don’t have to be loud.

You just have to be clear.

Clarity of thought is magnetic.

When people understand how you think, they know when to call you. They remember you when someone asks for a referral. And they reach out with the kind of roles, projects, and introductions that don’t show up on job boards.

That’s what a strong personal brand gives you. Not instant fame. Long-term pull.

And yes, it takes time. But so does any good investment.

I’ve written in the past about How Your Career Needs a Point of View, Building Your Brand to Accelerate Your Career, and How to Grow Your Personal Brand by Attending Events which you might also want to check out.

If you’ve been meaning to start, here’s how.

1. Make your point of view visible

People can’t value your thinking if they never see it. You don’t need to post every day. You don’t need to become a “thought leader.” But you do need to be intentional.

Pick one professional topic you have a strong take on. Something you talk about in meetings or coach your team on. Something that matters to your next role, not just your current one.

Write it down. Make it short. Post it.

That one idea, shared simply and in your own voice, is the starting line. Not a finished brand. Not a personal website. Just a single moment of visibility that shows what you care about.

You simply need to start. The goal here is not about gaining followers per se, it’s about adding your perspective to the conversation.

2. Use your own work as a source

This part is easier than most people think.

You already have material. Start with:

• A problem you helped solve last quarter

• A pattern you keep seeing in your industry

• A lesson you wish you had learned earlier

• A common misconception in your function

• A skill that separates good from great in your field

Don’t name names. Don’t get too detailed. Don’t share confidential information. Do talk about what you’ve learned and how you think. That’s what builds credibility over time.

3. Write for the future, not just the present

Your personal brand should signal where you’re headed.